The rise and fall of Touch
This is not so much a cautionary tale as an example of a principle at work that affects many start-up entrepreneurs. We become so sure of our infallible ideas and how successful they are going to [...]
Boom, I’m a brand …
I must confess that for a long time, for several years at least, I had a complete loss of identity. I was always told that my brand is my business and my business is my brand. The only issue is [...]
30 Blogs in 30 days
30 Blogs in 30 days My digital marketing mentor tells me that blog content is the best way to drive traffic to (and create interest in) your business presence on the web. Apparently people no [...]
The Fish Whisperer
Kite boarding is big in this town. Langebaan has a massive, tranquil lagoon and the wind never stops blowing. Walking out of your door on any day of the year is getting your hair styled at 45 [...]
Taking the sting out of your sales communications
While I was running a franchise branch of Brochure Management in around 2008, I had a sales man called Willy. He was in his late fifties, the kind of man that was always happy and enthusiastic [...]
